Pre-Recruitment Reality Check
 Sometimes organizations can get caught up in their own marketing propaganda and forget what the reality is, when viewed by others outside the organization. In an effort to compete, they fall into the trap of trying to play against their competitor's strengths instead of playing their own game. Sports fans know that's not a winning strategy.
When hiring, you should do a realistic inventory of the benefits and drawbacks of the organization, as well as the role, to identify what the key attractions are before trying to sell your candidates on the position. There's no sense in going head-to-head against the competition on salary if you can't match or better what they're offering. But you can identify what the competition isn't offering, particularly non-financial benefits such as autonomy, promotion potential, creative input or recognition, and make sure it's part of your package.
Research indicates that compensation is the single most important criteria when assessing career opportunities, but most individuals consider the bigger picture, including professional development opportunities, flexibility, medical and personal benefits, as well as their fit with the new team. Your reality check inventory will help you to highlight those important benefits for your candidates, and to sell them on your organization's advantages over the competition.
Graham Carver, President
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Cambridge Management Blog
by Graham Carver, President
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