My last blog recommended avoiding candidates who are more interested in what’s in it for them, than how they can contribute to the success of the company, but there’s always one exception... The Sales Executive.
Sales people are, frankly, different animals. The most successful sales people are those who are single-mindedly focused on improving sales and exceeding their performance goals. So it would be unrealistic to expect these people to focus on other, less relevant or tangible issues, since their compensation is so closely tied to performance. And really, it behooves the organization to keep them focused on that one goal, so don’t be put off.
If you want to attract and keep great sales executives, you have to be prepared to address compensation immediately and offer ongoing incentives, or you’ll be recruiting for replacements on a regular basis.